We tend to think of magic as moments in time and as individual occurrences. Can magic happen for groups of people on an enduring basis? Lee Cockerell believes it can. In his book Creating Magic, he reflects on the success of Disney World. He describes how the core values of honesty, integrity, respect, courage, balance and diversity contribute to magic in our lives and in the lives of others.
https://www.penguinrandomhouse.com/books/29183/creating-magic-by-lee-cockerell/